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Thursday, April 9 • 3:15pm - 4:40pm
TH3.15.17 Tourism and city Branding and their impact on economic development

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Moderator: Heather Khan, Eastern Michigan University

Place Branding as Policy in Puerto Rico: An American or Latin American Example?
Carlos Suárez Carrasquillo, University of Massachusetts-Amherst

From Promotion of Place to Construction of Place: Reconsidering Place Branding’s Role in Local Economic Development
Evan Cleave, University of Western Ontario; Godwin Arku, University of Western Ontario

Local Tourism Initiatives as Strategies for Economic Development: Examining the Catalytic Role of Convention and Visitors Bureaus (CVBs)
Heather Khan, Eastern Michigan University; Dawn Pearcy, Eastern Michigan University; Kelly Victor-Burke, Eastern Michigan University; Jenna Levin, Eastern Michigan University

Policy “tourism” or transformative knowledge exchange: lessons from “First Stop Portland” about how cities learn
Sarah Iannarone, First Stop Portland, Portland State University


Evan Cleave

University of Western Ontario

Sarah Iannarone

First Stop Portland, Portland State University

Heather Khan

Eastern Michigan University
avatar for Carlos Suárez-Carrasquillo

Carlos Suárez-Carrasquillo

Lecturer, University of Massachusetts-Amherst
I have examined how city marketing has been used as a tool by the municipality of Guaynabo, Puerto Rico to attract residents of a higher socioeconomic class, resulting in an increase in gated communities and a more gentrified Guaynabo. I'm currently following up this work by comparing how different Puerto Rican municipalities have utilized city branding campaigns, documenting the political resistance to these campaigns, and by examining the... Read More →


Heather Khan

Eastern Michigan University

Thursday April 9, 2015 3:15pm - 4:40pm
Dupont (lobby level)