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Friday, April 10 • 9:50am - 10:30am
PS15.0 Do Affordable Homes Look Different?

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The problem explored is if design can reduce opposition to affordable housing. Two hundred and nineteen people participated (99 men, and 120 women) in an on-line survey recruited through a snowball sample via social media. Most participants reported that they were Caucasian, a homeowner, married, well educated, with family incomes greater than $50,000. From the 186 respondents who reported their zip codes, I found that participants came from 34 states and Canada. The survey measured the participant’s willingness to allow affordable housing near them using a social distance scale. The survey also asked participants to choose which home they believed to be affordable between three market-rate homes and one affordable home. Half of the respondents completed the social distance scale as a pre-test, whereas everyone completed the social distance scale as a post-test. The research found that homeowners and higher-income individuals are less willing to have affordable housing near them than renters and lower-income individuals. Additionally, the research found that people are more willing to allow affordable housing near them after taking the survey. Therefore, under the right circumstances, providing a clear definition of affordable housing and building aesthetically pleasing and indistinguishable affordable housing can increase people’s willingness to allow affordable housing near them. This information proves valuable to developers, affordable housing agencies, and planners as the research has found that the architectural design of affordable housing could decrease stigma by participants being more willing to allow affordable housing near them. It is therefore, important for these actors to educate the community on who lives in affordable housing and how single-family affordable housing can be built indistinguishable from market-rate housing.

Presenters
CP

Cody Price

The Ohio State University


Friday April 10, 2015 9:50am - 10:30am
Biscayne Ballroom (2nd floor)